Html calibri font10/20/2023 ![]() Every customer making choices between products and services is faced with trade-offs. ![]() ![]() ![]() Residential customer needs Appendix 6 Conjoint analysisĪppendix 6 Conjoint analysis This appendix provides a short explanation of conjoint analysis and further details about the propositions tested and the way the results have been analysedĬonjoint analysis is a statistical technique that helps us better understand what people really value in products and services and how they make these decisions.
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